Elena Bocchi

I am Assistant Professor of Marketing at NEOMA Business School in France. I earned my PhD from Bayes Business School (London), and prior to my doctorate, completed a predoctoral research training at Bocconi University (Milan).

I study consumer behaviour and decision-making with particular focus on excessive forms of consumption which I investigate across three fronts: consumer psychology (psychological drivers of overconsumption), sustainability (the environmental implications of wasteful behavior), and branding (how brand identity elements can intensify or curb overconsumption). 

My research won the Jane Beattie Memorial Award (Society for Judgment and Decision-Making 2023), Best Paper Award (Northern European Consumer Research Symposium 2023), Best Presentation Award (Mediterranean CB Symposium 2023), and competitive research grants at universities (City St. George's, Bocconi, University of Amsterdam, Copenhagen Business School), and funding bodies (Research England, Association for Consumer Research, and Society for Consumer Psychology).